Thursday, 25 April 2013

London Fashion Week


London Fashion Week: 15th-19th February 2013

London, Milan, New York and Paris being the famous four! Each year all the rich and famous flock to these weekly fashion shows, showcasing the best and newest fashion.

There are many more Fashion Weeks all over the world; Africa, Australia, Canada, Russia

February saw London Fashion Week between the 15th and 19th February 2013. There were 56 catwalk shows, 20 presentation and over 120 designers showcasing there new ideas and trends.

With this Boris Johnson said, "London Fashion Week is a dazzling showcase of great British talent. Its significance has been growing over the last few years, with strong attendance by press and buyers from around the world." (www.londonfashionweek.co.uk)

London Fashion Week describe their even as, " the most creative and innovative event on the global fashion calendar." (www.londonfashionweeks.co.uk)


With the fashion event such a highly popular event there is much pressure on all the parties involved from the fashion designers creating their best pieces to the models showcasing the designs perfectly.

With over 5,000 visitors to the 2013 LFW and an estimated £100 million worth of orders places during the show is it any wonder there is such an issue about how the models look seeing as they are the ones showing off the fashion designers hard work?
 


London Fashion Week (online) Facts and Figures AW13 (2013) [Available from]http://www.londonfashionweek.co.uk/news/507/Facts--Figures-AW13 [Accessed on 9th April 2013]


For Size Zero

If people want to be Size Zero , let them be happy!

As much as people are against the size zero there are many who want to be a size zero and are striving to get the size zero look.

Another factor to consider is: is it fair to punish models who are naturally very thin? After the size zero debate started in 2006 as a result of models deaths and many designers refused to hire size zero models does this mean that if you are naturally very slim you will not be allowed to get a job?

Although many fashion events were urged to ban underweight models some fashion weeks refused to ban the size zero. The British fashion Council said that rather than ban size zero they will work hard to promote healthy weights. Models will be asked to "provide medical certificates to prove they are a healthy weight." (The Telegraph, 2007) This means that in some cases you can be a size zero and a successful fashion model as long as you are healthy.

In 2011 The Telegraph reported that scientists at a London university have found that being thin can be in a perons genes, and that they cannot change their small sizes due to their thin gene. (The Telegraph, 2011)

There has even been a cream created called "Size Zero" by Rodial, claiming that this cream will give you younger looking skin, and a more toned contour. (Rodial.co.uk) Although there are no claims that the cream will turn a person into a size zero, the cream has been named size zero, giving indication that many woman are wanting to be a size zero and with claims that results can be seen in just four weeks! Who could resist?!
                    The Rodial size zero cream could be the answer for many looking to lose weight!



But who's decision is it? If a person wants to be slim and a Size Zero then it must be their decision.









Borland, S (2007) Size zero models escape London fashion ban Available from: http://www.telegraph.co.uk/news/uknews/1563096/Size-zero-models-escape-London-fashion-ban.html (Accessed on 25th April 2013)

Adams, S (20011) Size Zero? Maybe you've got the thin gene Available from: http://www.telegraph.co.uk/health/8733022/Size-Zero-Maybe-youve-got-the-thin-gene.html (Accessed on 25 April 2013)

Rodial; Size Zero Available From: http://www.rodial.co.uk/product/bodycare-TUMMY-TREATMENT/size-zero/384?gclid=CL6nnIeW97YCFTIQtAodxDQACg (Accessed on 25 April 2013)